I believe leadership is not a title, but a lifestyle. Leadership that is rooted in purpose, fuelled by passion, centred in people, and measured by performance. Above all, I believe that when leaders Live Better, they Lead Better, and in doing so, they Elevate Others.
Johan Odén
Senior Advisor to Swedish Founders & CEOs – Leadership, Culture & UK Expansion.
Välkommen
You’ve been sent here by someone who believes we might be a good fit. I value that trust and treat every introduction with care.
Over a 30-year career across Sweden, Scotland, Spain, and the UK, I’ve moved from operator to advisor, with nearly 20 years spent coaching and advising leaders. Today, I work in a senior advisory capacity alongside founders, CEOs, and leadership teams, helping organisations strengthen leadership, culture, and execution, particularly during growth, transition, or expansion into the UK.”
If you’re a Swedish company exploring what’s next, this is where I typically add value.
1. Senior Advisor – Leadership & Culture
Strong performance is rarely a strategy problem. It’s a leadership and culture system problem. I work closely with CEOs and leadership teams to strengthen the conditions that allow people, and the business, to perform at their best.
Focus areas:
Executive leadership development – Strengthening clarity, communication, decision-making, and leadership maturity
Culture & team effectiveness – Building trust, psychological safety, accountability, and alignment
Honest leadership conversations – Creating environments where difficult issues are addressed early and constructively
Performance & organisational clarity – Aligning purpose, people, and priorities to deliver sustainable results
Transitions & growth phases. – Supporting leadership teams through scale, restructuring, or role shifts
My work is grounded in a simple but powerful leadership lens: Purpose. Passion. People. Performance. When these are aligned, organisations move with clarity and resilience.
2. UK Expansion — A Trusted Partner on the Ground
Expanding into the UK is as much about leadership and culture as it is about market strategy.
Having lived and worked across Sweden, Scotland, Spain, and London, and supported organisations doing the same, I understand both the opportunities and the friction points.”
I can act as a trusted partner locally, helping you navigate the realities of operating across borders.
Support typically includes:
– UK leadership and workplace orientation
– Cultural translation between Swedish and UK business contexts
– Access to networks and relevant introductions
– Presence in early meetings, partnerships, or strategic conversations
– Fractional leadership support (People, Culture, Operations) during build-up phases
This is not about replacing your internal team. It’s about having an experienced, Swedish-speaking advisor in London who understands both contexts and can help you move faster and more confidently.
3. Invite Me to a Complimentary Leadership Lunch & Learn
If you’d prefer to involve your wider leadership team first, I offer a complimentary 60-minute Elevate Leadership Lunch & Learn.
This session is designed for founders and leadership teams navigating growth, transition, or UK expansion
It’s thoughtful, practical, and tailored to your context. No pitch – just value.
Let’s talk
If this resonates, I’d be glad to have an initial conversation. No pitch. No pressure. Just a thoughtful discussion about where you are, what you’re building, and whether I can contribute in a meaningful way.
Jag ser fram emot att höra från er.
What’s your next step? – LET’S TALK
For your team I offer a complimentary 40-minute Lunch & Learn for leadership teams, focused, practical, and designed to create one immediate shift. No preparation needed. No strings attached.
For you If you’re a leader who wants to perform at a high level, sustainably, and you’re open to honest conversation about how you lead and how you live, I’d be honoured to walk alongside you.
→ Book a Free Discovery Call
